Survey shows Euro 2008 fans still unaware of championship sponsors - A new survey by Survey Sampling International (SSI) revealed that 41% of European football fans don’t know who is sponsoring the Euro 2008 championships. While companies invest huge budgets on achieving brand association with such a high profile tournament, results suggest that most of their messages have not got through to the actual football fans yet. Drawing from a panel of 1,820 French, German, Spanish, and British consumers, SSI’s latest survey demonstrates that amongst respondents who claimed they would be following the games, the UK is the hardest audience for marketers to reach. As many as 77% of UK respondents claim they do not know who this year’s sponsors are, but this could be because the UK is not participating in the tournament, and the dearth of sponsors advertising on TV . The UK is closely followed by France (55%), Spain (42%), and Germany (28%).