South Florida Business Man Shares Global Corporate Secrets

A West Palm Beach kitchen designer, a Lake Worth printer and a home based entrepreneur were among the local business participants who attended a Fort Lauderdale Sales and Empowerment workshop entitled Persuasion Power I. The workshop promised to coach participants on persuasion skills designed to get “yes” from prospects. “These methods show people how the principles that global giants use in multi-million dollar campaigns can be just as effective when stripped down to their essential ingredients and applied to any sized business, anywhere,” says Alvin Day, Sales Coach and Executive

Director of Sales Empowerment Institute.

Attendee Ted Deret of TP Deret and Associates took the skills he learned in the workshop and immediately implemented them in his Accounting, Financial and Operations Consulting firm. “I am now recreating my advertising efforts and I am using the principles that I learned in Alvin’s workshop,” said Deret. The most important aspect for the attendees to understand was the need for change. “Many sales people and small business owners are selling with the same strategies they used ten years ago,” says Day. “In order to succeed in the information age, they must learn new ways to approach the consumer who has endless options.”

Day’s methods are the result of years of exposure to techniques that have sustained industry giants. Procter and Gamble, Bristol Myers-Squibb and Colgate-Palmolive are among the companies used as excellent examples of new age selling. Attendees get exposure to the valuable results of Fortune 500 companies’ extensive research campaigns. Through a series of sales and empowerment workshops, Day is sharing the techniques of multi-national giants with south Florida business owners and sales professionals. Visit www.AlvinDay.com for more information.

More Information:
Marsha Forbes
Marketing Manager
(561) 432-5610