Leading Brands Tap T9 Nav™ to Reach Consumers through Mobile - Tiger Beer and The Times confirmed as advertising partners for Nuance’s mobile search and discovery solution. Nuance Communications, Inc. today announced that companies will have a new advertising medium to target consumers more easily via mobile thanks to Nuance’s T9 Nav™ software, its innovative search and discovery solution now available as part of a Beta trial in the UK. Tiger Beer and Times Mobile, the mobile site of The Times and The Sunday Times newspapers in the UK, have joined the trial as keyword advertising sponsors. By sponsoring appropriate keywords within T9 Nav, companies will be able to influence content choices, drive traffic to specified Web sites and ultimately increase brand affinity.
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